ALteryx Use Cases

Customer Trade Area (Ship To Address vs Store Locality) for an E-Commerce Business

This workflow is used to prep and blend the data from e-commerce transaction files (processed/ web orders) to find the nearest store based on customer ship-to address and create the trade area for each store. It enables the geospatial analytics to see where their customers are located and can make decisions about creating a new distribution center/ stores around areas where the customers are concentrated at or toggle shipping costs to generate more revenue from those customers.